R.J. Dale Advertising & Public Relations

Areas of Expertise

Consumer focused, revenue-building marketing communications programs targeting both general market and African-American/multicultural consumers. Practice areas include strategy development and media planning/buying, as well as creation and execution of integrated and stand-alone communications initiatives utilizing advertising, public relations, consumer promotions, event and digital/online marketing.

Organization Profile

Established in 1979, RJDale Advertising & Public Relations is one of the nation’s most highly regarded minority-owned advertising and public relations firms. It is the only African-American-owned integrated marketing agency whose practice is focused on general market communications, as well as having demonstrated expertise in segment-specific programs.

Over the past three years, RJDale has also become one of the nation’s most rapidly growing communications agencies - selected by corporations like Illinois Lottery and DaimlerChrysler for grassroots-based general market campaigns.

RJDale’s growth-driven operating philosophy places primary emphasis on the clients’ business-building needs, buttressed by sharp strategic insights, superior creative, and a passionate commitment to client service and satisfaction.

Professional Background

Bob Dale began his career in 1973 as a local account executive, then national account manager at Kaiser Broadcasting WFLD-TV Channel 32 (now Fox TV). After leaving WFLD-TV to teach at Chicago State University, he established a marketing consulting firm which became the foundation of RJDale Advertising & Public Relations.

Education/Awards

  • B.S., Management, Arizona State University; M.B.A., Stanford University.
  • Best Marketing Campaign 2004, PRSA
  • Telly Awards (5, Illinois Lottery TV)
  • Top 15 Black-owned Ad Agency 2005 by Black Enterprise Magazine
  • Top 100 Diversity-Owned Business by Diversity Business.com
  • Business Hall of Fame Inductee, 2003, Chicago State University

Business/Community Affiliations

Alliance of Business Leaders & Entrepreneurs (ABLE) /Association of Black-Owned Advertising Agencies, Treasurer/ National Black Chamber of Commerce/ RainbowPUSH International Trade Bureau, Charter Member/ Betty Shabazz International Charter School, Co-founder/ Black Ensemble Theatre, President Emeritus/ Institute of Positive Education, President/ American Association of Advertising Agencies/ Public Relations Society of America/ National Black Public Relations Society

Clients Include

DaimlerChrysler · Coca-Cola Enterprises · Illinois Lottery · Jewel-Osco · OSCO · Albertsons · Nielsen Media Research · Chicago O’Hare Project

Certifications

  • National/Chicago Minority Business Development Council, Inc.
  • City of Chicago
  • State of Illinois