Three African American firms are honored by PRSA in 2007 Silver Anvil Awards
June 29, 2007
The Public Relations Society of America recently announced the winners of the 2007 Silver Anvil Awards at a reception in New York City. Among the honorees were three African American public relations firms that took top honors in various categories.
The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
In the 50-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, non-profits, associations and government agencies.
The African American firms that captured honors were Flowers Communications Group, Miles Ahead Entertainment and Lambert, Edwards & Associates.
The specific categories for these winners were:
Best of Silver Anvil Excellence Award
Multicultural Public Relations
Category: Business
Client: Unilever with Flowers Communications Group
Campaign: Lawry's Tasty Traditions
Community Relations
Category: Business - Services
Client: Boost Mobile & Rock Corps with Miles Ahead Entertainment
Campaign: Boost Mobile Rock Corps
Marketing Consumer Products
Category: Other
Zondervan with Lambert, Edwards & Associates, Inc.
Campaign: Inspired By...The Bible Experience
There were also campaigns targeted to African American created by general market public relations firms that were honored:
Multicultural Public Relations
Category: Business
Client: Abbott and The Magic Johnson Foundation with Fleishman-Hillard, Inc.
Campaign: Addressing the Rise of HIV Among African Americans — Launching the "I Stand With Magic" Campaign
Multicultural Public Relations
Category: Associations / Government / Nonprofit Organizations with Fleishman-Hillard, Inc.
Campaign: E.R.A.S.E.ing the Divide: Giving Underprivileged NYC Kids A Clean Slate in Fighting Asthma
The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 255 Chapters at colleges and universities throughout the United States